BREAKING: E.ON joins Rugby Borough Women FC

11th October 2023

E.ON has become the official training-wear partner for Rugby Borough Women’s Football Club, supporting the club on the pitch and also working together on a campaign to inspire more girls and young women to take up sport.

As part of the new partnership, E.ON is adding its logo to the women’s first-team training kit, as well as investing into the club’s education programme to provide more opportunities for girls to start playing football.

Rugby Borough Eon kit in dressing room

As part of their grassroots education programme, the club engages in a number of school and community activities across Coventry and Warwickshire to encourage more girls to take part in football. The support of E.ON will allow the club to expand and reach out to more primary schools in the area.

Jack Heaselden, General Manager at Rugby Borough Women, said: “For a club of our size to be able to attract E.ON to partner with us is a huge boost and hopefully demonstrates our intentions.

I am really looking forward to working with them going forward and very grateful that we will get the opportunity through Katy, our Community Officer, to provide some fantastic opportunities across Coventry and Warwickshire. Our USP is that our staff are first team players as well, which helps create a real connection, as girls can see them in action on the pitch.”

Scott Somerville, Chief Marketing Officer of E.ON UK, said: “From our HQ in Coventry, our colleagues and customers around Warwickshire, and our role as Strategic Energy Partner for Coventry City Council, our activities in the community aim to inspire people in opening new careers and opportunities for all.

“Football often sits at the heart of communities and can inspire people both on the pitch and in their daily lives. That’s why it means so much for us work alongside Rugby Borough FC and we hope it’ll benefit both organisations and many more beyond.”

Based in Coventry for nearly 30 years, E.ON plays a huge part in the wider community across Warwickshire, and recently joined forces with Coventry City Council to launch a pioneering UK-first 15-year energy partnership to transform the city’s approach to carbon reduction while also promoting new investment in the city and the growth of a new green economy.

E.ON’s work with Rugby Borough FC Women will not only strengthen their relationship in the area but will also help focus its work to help build a cleaner and more sustainable city and drive a new green economy that inspires new jobs and skills for generations to come.

The FA National League South team is the only professional women’s football club in Warwickshire, competing in the third tier of the English women’s football pyramid. The club is home to a number of age group teams from 4+ to under-18s who train at the new £2.5 million ground on the outskirts of Rugby, one of the leading girls football facilities in the UK.

Rugby Borough players training in the new Eon kit
Katy Morris (left) training with Rugby Borough

As well as playing in central midfield for Rugby Borough Women, Katy Morris is also the club’s Community Officer and leads football sessions for primary school pupils across Coventry and Warwickshire. Her role in the community has seen her work with hundreds of girls in recent years to help them grow their confidence and improve their football skills.

Katy said: “I take the girls through drills, covering different technical skills and end the session with a match – to give them an opportunity to put their practice into a game. A lot of the girls I’ve worked with train and play for one of our girl’s teams and often come along to the first team’s home games. Having this sponsorship from E.ON will help us reach more schools and deliver more specific training in the area, hopefully encouraging more girls into the sport.

“As well as playing for the club’s women’s first team, it’s a real privilege for me to be a part of the community team and to inspire the next generation of girls into football. I feel really proud to work with these girls and hope they can look up to me and see that a career in women’s football is really possible.”